Hi! I’m Erica —

a product designer with 4 years of experience, bridging the gap between user needs and brand identity to deliver intuitive, high-impact digital experiences.

@SAMSUNG

@ CLARINS

@RICHEMONT

@HY_THE

@SAMSUNG

@ CLARINS

@RICHEMONT

@HY_THE

@SAMSUNG @ CLARINS @RICHEMONT @HY_THE @SAMSUNG @ CLARINS @RICHEMONT @HY_THE

ALL MARKETING TOOLS IN ONE

Redesigned features to optimize marketing campaign tools and responsive UI across devices, increasing user clarity and conversions by 20%.

CLOTHING SWAP MADE EASY

Redesigned the brand identity and mobile application, ultimately providing parents with a sustainable shopping method that increased repeat transactions by 30%

AI IMPLEMENTED TO DAILY

Redesigned ChatGPT-Pro Users’ user experience.

HY_THE SOCIAL MEDIA

Redesigned features to optimize marketing campaign tools and responsive UI across devices, increasing user clarity and conversions by 20%.

PANERAI EMAIL MARKETING

Designed Panerai’s email marketing visual asset.

HY_THE EVENT AD

Designed the brand’s event advertisement poster.

DIGITAL WATCH

Designed Panerai’s mobile experience with elegant UI and seamless flows, boosting engagement by 25%.

NYC FLAGSHIP LAUNCH

Led the design and production of 80+ digital assets and 50+ retail displays, including window barricades and fixtures, for a flagship boutique launch.

PRODUCT CATALOGUE DESIGN

Designed and launched a responsive digital catalogue for a luxury watch brand that enhanced product discoverability and elevated brand storytelling, resulting in a 25% increase in user engagement.

PANERAI

Designed and created digital asset for Panerai’s social media usage.

DESIGN MIAMI 2024

Led creative direction and end-to-end execution for Panerai at Design Miami, delivering a seamless, immersive brand experience that fused heritage with innovation.

PANERAI BOSTON BTQ LAUNCH

Directed design and production for 20+ digital assets and 50+ retail displays for a flagship launch, managing vendors and staff to deliver an on-time opening that drove a 30% foot traffic increase and surpassed sales goals by 18%.